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***image1***Get ready to get connected with the new eConnection magazine, an online publication generated to keep people current on morale, welfare and recreation activities in Europe.
Several months in the making, the new online version of the former magazine went live Jan. 1, giving readers and listeners a host of interactive tools, multimedia supplements, podcasts, networking opportunities and much more, said Dan Thompson, U.S. Army Garrison Wiesbaden marketing chief.
“We’re going to offer everything we did with Connection in the paper version and more,” said Mr. Thompson, explaining that the transformation is part of overall efforts to modernize morale, welfare and recreation publicity delivery systems and to better reach younger Soldiers and family members who are more attuned to contemporary media such as mySpace.com and Facebook.com Web sites.
“Not only will eConnection be more accessible and environmentally friendly, it will give customers the ability to rate stories, print the stories they like the most, download PDFs of articles, comment on the content, contribute their own experiences and visit MWR facilities and managers in a virtual environment,” Mr. Thompson said.
Among the many features viewers can expect to find on the new Web site are syndicated news feeds, personalized weather, enhanced interactivity, free classified ads and weblogs.
“You’ll really be able to carry on a conversation and give service providers a better pulse on the community to see exactly what people want or need,” Mr. Thompson said.
The magazine went from hardcopy to Web-based to become more accessible and interact with readers.
“It empowers the user because it asks for their input,” he said.
There is a special section featuring travel and a video introduction where managers introduce themselves and describe their facilities.
Get connected at www.armygermany.com, which hosts eConnection.
